I’ve joined the “Do Follow” movement (and it shows!).
What is it, you ask?
From my understanding, basically, whenever you leave a comment on a blog that has “nofollow,” it means that the fact that you comment won’t get picked up by search engines, even though you leave your link in the comment field. (Genius idea, right? Who thought it up? Google. Yeah, good job there, guys. Not.)
However, for blogs that have “nofollow” turned off, you will get lots of link love, as an Internet search will find you linked anywhere you’ve commented, as long as it’s a blog that has “nofollow” turned off! So, do yourself and everyone else a favor– turn off “nofollow”! I did, so now anytime you comment with your link you’ll be getting more “Google Juice.”
Here’s the plug-in that I use. You can find others (for WordPress) and other options (for other blogging platforms) at the following links:
I Follow by Randa Clay
On the Redundancy of NoFollow by Unintentionally Blank
Removing NoFollow is Now a Movement by Unintentionally Blank
Not convinced? I’ll leave you with some expert advice from (who else?): the experts!
Randa Clay explains it thus:
Almost all blog platforms by default are set up so that a “dead end” piece of code is inserted wherever there is a link in a comment, so that search engines will not “count” the link as they are crawling the internet. This was originally designed to help stop comment spam, but it doesn’t work. What it does is remove some of the incentive for your readers contribute to your site by commenting on your posts.
What can you do about it? Turn off “nofollow”. Show your commenters that you appreciate them. Spread the link love.
How? Depending on the blog platform you’re on, you can install a plugin (like this one for WordPress), or disable it (see this post if you’re a Moveable Type user), or modify your template (check this site for Blogger tips).
Unintentionally Blank explains its history:
rel=”nofollow” was a Google creation from early 2005 that was supported by both MSN and Yahoo. It was designed to stop the search bots from following links that weren’t necessarily endorsed by the owner of the site it was on. It had a mixed welcome, but was incorporated by many of the major players in blogging.
A lot has happened since then, now we have Akismet, Spam Karma, Bad Behaviour and probably many others that I don’t know about. These days you don’t see much spam on blogs, if at all. The spam blockers are doing a fantastic job, so why do we need this weak rel=”nofollow”? I check my blog daily, if something does slip through the nets, I delete it instantly.
What are you waiting for? Turn off “nofollow” and feel the link love!